IBM’s head of venture capital, Emily Fontaine, has outlined five key "pillars" she uses to evaluate startups for investment. This approach emphasizes what big players like IBM look for when deciding where to put their money, indicating broader trends that can affect all businesses, especially startups. - WYENS News

# Technology Update for Business Owners: IBM’s Venture Capital Insights Could Shape Your Startup Strategy **What's Happening:** IBM’s head of venture capital, Emily Fontaine, has outlined five key "pillars" she uses to evaluate startups for investment. This approach emphasizes what big players like IBM look for when deciding where to put their money, indicating broader trends that can affect all businesses, especially startups. **Why this matters to your business:** Understanding the investment criteria of major corporations can help businesses—particularly startups—align their offerings with what investors are seeking. This insight can guide your business strategy, product development, and marketing efforts to better attract funding or partnership opportunities. **Industry Impact Examples:** - **Retail:** If you're a retail startup, consider how your business model aligns with sustainability or technology integration. Investors are increasingly looking for innovative solutions that address market needs. - **Manufacturing:** For manufacturers, showcasing efficiency and automation in your operations could be key. Investors want to see how your processes can reduce costs and increase productivity. - **Healthcare/Professional Services:** If your service involves technology or data analytics, emphasize how your solutions can improve patient outcomes or operational efficiencies. This aligns with the growing focus on healthcare innovation. - **Small Business:** Small businesses should reflect on how their products or services meet evolving consumer demands, such as sustainability or digital convenience, to appeal to potential investors. **Bottom line:** - **Opportunity:** By aligning your business strategy with the investment pillars of larger firms, you can enhance your appeal to investors and partners. - **Risk:** Failing to adapt to these trends could mean missing out on crucial funding or market opportunities. - **Timeline:** Start thinking about these insights now, especially if you plan to seek investment in the coming year. **Action Steps:** 1. **Immediate Action:** Review your business model and identify areas where you can enhance innovation or sustainability to align with investor interests. 2. **Medium-Term Consideration:** Develop a pitch or presentation that clearly outlines how your business meets these investment pillars, focusing on scalability and market potential. 3. **Resource or Expert to Consult:** Consider reaching out to a business consultant or mentor with experience in venture capital to refine your strategy. **Questions to Consider:** - How does your current business strategy align with the changing expectations of investors? - What innovative solutions are you currently developing that could be highlighted to attract funding? --- *Stay informed about technology trends that impact your business.*

By: WYENS